Warm + Cool = Tornado

If you’ve ever seen a movie poster for an action movie, then you’ve probably noticed how they all share a commonality. They often use the contrast between warm and cool tones to create a visually appealing image that is designed to get people interested in watching the film. However, this technique is so overused that it has become quite predictable. Let’s take a closer look at why this technique is used so often in action movie posters, and why it might be time for directors and producers to start thinking outside of the box when it comes to creating eye-catching posters.