Text-based graphic with the words 'PHASMA Ex M A CHIN A' in stylized font.

Self-defeat

In this supernatural thriller, shame is the motivating emotion of the main character. It drives him to use technology to cause a terrible mess.

Photoshoot

To bring our vision to life used EL wire and tested our “glowing darkness” theory. Then shot with the talented Clark Patrick.

 Title Design

Stylized text reading 'phasaga ex MACKARNA' in a thin, decorative font.
Text reading 'PHASMA EX MACHINA' in black font on a white background.
Close-up of text reading "PHASMA x MACHI" in black and white with barcode-like lines.
Promotional poster for the film 'Phasma Ex Machina' depicting a man wrapped in tangled wires, with text referencing Edison and Houdini, suggesting a theme of failed experiments or illusions.

Glowing Darkness

This was the original concept. Glowing darkness. We simply inverted the shot of the glowing wire to achieve this ethereal effect.

Results

A paper cup with the text 'AIGA MN DESIGN SHOW' printed on it, placed on a windowsill with a cityscape and green trees in the background.

AIGA Award

Not only did the film slay at festivals and get plenty of press but it also landed a distribution deal with Sony and scored the designer, Clinton Lugert, an AIGA award.